Social and more with YouTube TV

From 2021 to 2023, I was a producer on the YouTube TV account, Hook's largest retainer. One of the projects I'm most proud of from this dynamic and busy two-year period was leading all things social for @YouTubeTV, from initial brainstorms right through to creative production. In this video you’ll see a diverse range of work, from sourcing captivating "Zen" video moments, to creating buzz-worthy content for the NBA Finals, to orchestrating the massive launch of NFL Sunday Ticket on the platform.

Beyond social, my responsibilities extended to producing a wide range of in-product ads, educational UI videos, live event and stadium signage, key art for NFL Sunday Ticket, and much more. YouTube TV was a consistent, retained client that kept our team of about 30 busy year-round with major events like the Oscars, NFL Draft, Olympics, and the Super Bowl. For an idea of scale, NFL Kickoff alone required us to delivery 1500+ deliverables.

Managing a retainer of this size demanded exceptional organization and seamless collaboration between producers. We conducted daily team stand-ups, meticulously managed all contracts and licenses for frequent VO sessions, and worked closely with a client team of about 15, keeping everything on track using a dedicated tracker I developed.