Driving New Business with Discord Orbs

In Q4 2024, Discord came knocking, looking for a partner on a new project. I was the producer who was trusted to scope things out, build a fresh relationship, and get the ball rolling. Our first gig was a series of UI animations for Discord Quests, and we nailed it, delivering all assets on time right after the holiday break.

The success of our work on Discord Quests quickly led to more opportunities for Hook. Discord invited us to present Hook’s capabilities directly to their creative team. Pretty soon after, they tapped us to tell the story and animate the launch video for Discord's new currency: Discord Orbs.

In Q2, I produced this launch video for Discord Orbs. This wasn't just about making a cool video (which we did!); it was key to forging a brand-new, significant client relationship for Hook. It was an opportunity to show off our team's incredible craft and our knack for quickly building trust. I led a talented crew of in-house animators and illustrators, and together, we took this video from initial sketches to a polished reality in just nine weeks. Both Discord's brand creative and product teams were absolutely thrilled with the final result, providing no notes after the second posting and quickly requesting more work with the team.