That’s Google Workspace with Gemini

From 2024 to 2025, I got to step in and lead the Google Workspace retainer for Hook. We built this one up—starting as a brand-new client relationship and growing it into a big, year-long retainer. The main ask? Churning out hundreds of animated UI videos and banners that told the story of AI and showed off all the cool new features of Google Workspace with Gemini.

For this massive project, we worked closely with the product teams and PMMs for each feature to get essential Figma files for often still-in-development features. From there, it was all about crafting scripts that highlighted the feature's benefit, getting boards approved, diving into animation, and working with our VO artist for every final spot. These videos went global, getting localized for tons of different languages and markets. On my end, I juggled the production schedules for all these concurrent UI videos, kept a huge delivery tracker updated, ran three weekly status meetings, put together a monthly burn report, and managed our team of freelancers.

After that, our team was asked to partner with the Brand Creative Studio to create the new look and feel for Google Workspace with Gemini as it moves into its next chapter. This involved building and maintaining template guidelines for creative across video, social, and banners, plus a ton of testing to figure out what will work best.