From 2017 to 2020, I had the pleasure of leading up creative production for the YouTube Originals account, managing a dedicated team of designers, copywriters, animators, and another producer. Over three years, my team developed key art for more than 20 YouTube Original series and movies.

For "This is Paris," "Liza on Demand," and "Instant Influencer with James Charles," I organized and oversaw photoshoots in Los Angeles to capture original photography for to use for the poster art. My responsibilities included managing all aspects of the shoots, from hiring hair and makeup artists to on-set logistics.

Beyond initial artwork creation, my team was also responsible for adapting and resizing all assets across various platforms, including social media and direct response campaigns, ensuring consistent and impactful visual representation. We also got to have some fun with easter eggs on the YouTube platform for titles like “Cobra Kai.”